This short documentary Christmas, Every Day is genuinely one of the most painful things I have seen recently. It’s about a family in Alabama that is raising their pre-teen girls to be social media influencers who post makeup tutorials and dance videos on TikTok to farm engagement and sponsorship dollars.

Perhaps the most disturbing part is the scene where Dad explains the motivation for this parenting choice as setting his girls up with “passive income” so they can “be their own boss” instead of working a normal job—misappropriating the logic of “girlboss” to rationalize a childhood environment that will, without qualification, give them confidence and body image issues for the rest of their life.

Another irony of the video is that the family lives in the midst of absolutely stunning, jaw-dropping natural beauty, a horizon full of trails and forest and waterways. But the “career” that the parents have predetermined for their kids requires the girls to cultivate an endless clean-girl aesthetic that separates them from the rawness of nature.

Not a fan!